Love Angry Birds?
Want more?
Tune into the Super Bowl and look for the ad for Twentieth Century Fox’s 3-D Cartoon, RIO. The ad will contain an embedded code that unlocks a secret level of the popular game.
During the spot, viewers will be invited to find the frame with the code, which in turns directs them to a special level of Angry Birds, which has entered into a first-of-its kind partnership with Fox. The level will take Angry Birds players to a RIO sweepstakes.
The sweepstakes winner will attend RIO’s world premiere in Rio de Janeiro on March 22. That same day, Fox and Rovio launch the highly anticipated “Angry Birds Rio” app.
The spot is set to air during the fourth quarter of Sunday’s game, and will be available across the web, including http://www.youtube.com/officialriomovie, after the Super Bowl.
