Yahoo! has signed a first-look deal with the firm of Gotham Group for its original animated content to be distributed online via the netco.
This is a gigantic step toward providing original, professional animated-shorts content geared strictly for the online audience.
Yahoo! has been looking for a product to take them in that direction and they feel Gotham has what they are looking for.
Gotham currently hosts most of the highest rated animation talent in the business and this decision by Yahoo! to partner with them in this endeavor is seen by trade watchers as a very business-saavy move on the netco’s part.
“The Internet is the only place where you can make a real business out of animated shorts, which is exciting for the talent we work with,” said Gotham topper Ellen Goldsmith-Vein.
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