While the final film in the series opens this weekend, Warner Brothers isn’t ready to retire the Harry Potter franchise.
hile the final film in the series opens this weekend, Warner Brothers isn’t ready to retire the Harry Potter franchise.
According to the Hollywood Reporter, the studio plans to keep the franchise growing by expanding Potter theme parks around the world and investments into Potter-related online businesses and video games are among the plans. The studio also plans to make Leavesden Studios in London, where the eight movies were filmed, a tourist destination.
“We obviously think Potter is an evergreen property,” Warner Bros. chairman and CEO Barry Meyer tells the Wall Street Journal. “This is not something that ends with the film franchise.”
As a key challenge, the paper noted that as Warner tries to stretch the brand to new businesses, it will have to balance the desire for business success with the integrity of the story.
And there is the risk that the franchise may become stale down the line without new material.
Asked if Potter author J.K. Rowling will write another installment of the franchise one day, Warner executives said they don’t know. “Your guess is as good as mine,” Jeff Robinov, president of Warner Bros. Pictures Group, told the Journal. “If Jo doesn’t write another Harry Potter book, there isn’t going to be a new Harry Potter movie.”