If professional reviewers want to see “G.I. Joe,” looks like they’ll have to buy a ticket like the rest of it.
Paramount Pictures announced yesterday that they will not offer any previews of the upcoming film for media and critics. The announcement comes after weeks of reported evasions by Paramount on a firm date for a critical screening.
Generally when movies aren’t given a critical screening, it’s because a studio doesn’t want the film hammered with negative reviews by critics. But that didn’t stop Paramount from screening this summer’s “Transformers: Revenge of the Fallen” which was a favorite for bashing by critics. The critical panning did little to harm the box-office bottom line for “Fallen” which has racked up more than $300 million in ticket sales since it opened.
Paramount has screened the film for fan sites such as Ain’t It Cool News where it has met with enthusiastic response.