If you’re looking for Nintendo to drop its price soon for the highly popular Wii gaming console or its DS handheld game system, in the words of Tony Soprano, “Fo-getta-bout It!”
“I don’t think that model [price cutting] is correct,” company president Satoru Iwata said.
The current U.S. price for the Wii console retails for around $250 (USD). Some big discount stores are selling them for about $25 less.
Nintendo is holding fast to current pricing despite the fact that sales of the DS looks to be starting to slow-down a bit, and at the same time its main competitor — Sony Playstation 3 — is beginning to drastically cut its pricing on their 20 G-byte consoles. This is expected to bring a gain for Sony, but Nintendo stays convinced it is only a temporary advantage because Wii is the console of choice for most of the world’s avid novice gamers.
“Our biggest fear is for people who have bought the DS to shut it away in a closet,” Iwata said. “We want people to use it in their everyday lives.
Concerning last year’s tremendous growth when compared to the slow down thus far experienced in the first quarter of 2008 Iwata added, “The speed last year was beyond our expectations.”
The company has readjusted and lowered their net profit expectations for 2008, but still remain confident that by the end of the last 2008 quarter, Nintendo will still be the reigning winner of the console wars.
Nintendo has plans to release several new games before the summer of 2008, including a racing game called the Mario Kart Wii. Also, the Wii Fit exercise game, which has sold extremely well throughout Japan, will also make its debut in the U.S. and European markets later this year.