Press Release
With his signature evocative and rhyming text, writer and cartoonist Dr. Seuss, an American treasure whose books have delighted generations of young people, opens one of his most beloved tales, “Horton Hears a Who!”
Now, over fifty years since Seuss (whose real name was Theodor Seuss Geisel) published this perennial favorite, the makers of ICE AGE and comedy giants Jim Carrey and Steve Carell, bring it to life in a way never before experienced. For the first time, a motion picture transports
audiences into Dr. Seuss’ incredible imagination, through state-of-the-art CG animation. DR. SEUSS’ HORTON HEARS A WHO! (TM) is Seuss as you want to experience his work at the movies – and as it was meant to be seen.
“DR. SEUSS’ HORTON HEARS A WHO!” opens nationwide on Friday, March 14!
That’s funny that the press release is coming now. I’ve seen posters as far back as “The Golden Compass.”
It’s not unusual for a studio to release several press releases. They generally do it in three stages. One – when they want to first introduce the public to the fact that they will be doing a particular movie, two – about mid-point in production or when a final release date has been settled on and finally a third, like this one, just days before it is due to release. It’s pretty common practice.
We have been talking about this film going back into last year on our show and also here on the website.