PRESS RELEASE:

Hasbro, Inc. brings to market the figure of one of the most tightly held secrets in recent Hollywood history: the “Cloverfield” Monster. Following the 01-18-08 theatrical release of Paramount Pictures and Bad Robot’s “Cloverfield”, fans will be able to order a highly detailed representation of the beast beginning today exclusively on hasbrotoyshop.com.

Standing at an imposing 14 inches tall, the creature that wreaks havoc on New York City in the film is immortalized as a super-articulated figure for fans and collectors alike. As with other beasts in the annals of great movie monsters, the creature in “Cloverfield” captures the imagination and tugs at the fears of thrill seeking moviegoers.

The party may be over when this beast comes to town, but the fright inducing look of the creature lives on from the creepy people-sucking underbelly to the swath of parasites the beast lets loose to hunt citizens of the “Big Apple.” The figure also comes with two interchangeable heads, each depicting one of the Monster’s moods: calm or agitated. The head of the Statue of Liberty, the iconic image which made the film’s much buzzed about and analyzed trailer so eerie and intriguing, is also included.

“Hasbro is very excited to be working with Paramount and Bad Robot to bring to market a piece of the film for fans and collectors,” said Brian Goldner, COO of Hasbro, Inc. “The fan buzz on this film has been terrific and we are happy to take part in the excitement.”

The “Cloverfield” Monster from Hasbro is available now for pre-sale for an approximate retail price of $99.99.

About “CLOVERFIELD”
Five young New Yorkers throw their friend a going-away party the night that a monster the size of a skyscraper descends upon the city. Told from the point of view of their video camera, the film is a document of their attempt to survive the most surreal, horrifying event of their lives. Paramount Pictures Presents A Bad Robot Production “Cloverfield” starring Lizzy Caplan, Jessica Lucas, T. J. Miller, Michael Stahl-David, Mike Vogel and Odette Yustman. The director is Matt Reeves. The film was written by Drew Goddard. The producers are J.J. Abrams and Bryan Burk. The executive producers are Guy Riedel and Sherryl Clark. This film has been rated PG-13 for violence, terror and disturbing images.

About PARAMOUNT PICTURES CORPORATION
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NYSE: VIA, VIA.B), a leading content company with prominent and respected film, television and digital entertainment brands. The company’s labels include Paramount Pictures, Paramount Vantage, Paramount Classics, MTV Films, Nickelodeon Movies and DreamWorks Studios. PPC operations also include Paramount Pictures Digital Entertainment, Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., Paramount Studios, and Worldwide Television Distribution.

About HASBRO

Hasbro (NYSE: HAS) is a worldwide leader in children’s and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.