The retailer has teamed up with Warner Brothers to offer tickets to an exclusive early screening of Man of Steel. Tickets go on sale at the retailer at 8 a.m. May 18 in more 3,700-plus Walmart stores for the advance screening that will take place June 13. Man of Steel opens June 14.
The partnership may be the first time a studio has teamed up with a retailer to sell movie tickets. And it gives Walmart a populist edge in the battle to get customers into its stores.
“We couldn’t be more excited to give our customers and associates early access to one of the summer’s most anticipated movies,” said Walmart U.S. senior vp entertainment Laura Phillips in a statement. “Walmart’s premiere of Man of Steel once again proves we have the ambition and studio partnerships to develop unique retail programs that give our customers access to the movies they love.”
Buying the early bird tickets also gets fans a copy of a digital comic book written by Man of Steel writer David Goyer and lets them pre-order the movie’s Blu-ray combo pack or digital download while also offering exclusive movie content.