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Will Texting in Movies Rules Be Relaxed?

Will Texting in Movies Rules Be Relaxed?

May 2, 2012 By Mike Hickerson 5 Comments

It may make me sound a bit like a curmudgeon, but I hate it when people text during movies.  If it were up to me, texting would be banned from movie theaters. (It’s one reason I watch a lot of movies at home on Blu-Ray or DVD.  That and the popcorn is more affordable).

Listening to our listener feedback show, many of you agree with this statement.  But it appears those of us who want to enjoy the movie going experience free of annoying texters could be the minority.   And it appears that some movie chains actually think texting teenagers is a good thing to have.

At the recent CinemaCon convention in Las Vegas, there was a lively debate among theater owners about texting and its place within the theater.   The Los Angeles Times’ Patrick Goldstein says that some of the studios there see a value in not “handcuffing” kids by banning texting in theaters.

“You’re trying to figure out of there’s something you can offer in the theater that I would not find appealing but my 18-year-old son might,” said Amy Miles, president of Regal Cinemas.

IMAX  Filmed Entertainment chief Greg Foster also seemed to be in favor of relaxing standards for movie goers.  He noted that his 17-year-old son “constantly has his phone with him,” adding that “we want [youths] to pay $12 to $14 to come into an auditorium and watch a movie. But they’ve become accustomed to controlling their existence.” A cell phone ban might make them “feel a little handcuffed.”

However, that doesn’t mean that texting isn’t currently frowned on by the rules in theaters.

“Customer etiquette is a big deal with us,” Miles said. “We strongly discourage any cell phone usage in our theaters. So we weren’t trying to convey to the world that we had a new policy on texting—we do not.”\

Miles acknowledged that theater officials had discussed trying ways to create a more interactive environment in certain auditoriums, but both operational and piracy concerns had stopped the chain from pursuing any texting experiments. “Even if kids’ habits are different, we’re never going to bring that generational issue into our theaters.”

Foster was just as insistent. “There is no way we would ever allow texting at IMAX theaters. We are the last bastion of showmanship for filmmakers who make great works of art and we would never encourage anything that interferes with the audience being allowed to enjoy the immersiveness of that experience. Our patrons pay a premium ticket price and they expect a premium cinema experience.”

Personally, I’d love to see all theaters adopt the standards of the Alamo Draft House where any cell phone use during a showing is grounds for being escorted from the film.  But am I alone in this or are there others who feel the same way?  And how about those of you who want to be able to text during a movie?  Weigh in in the comments and let us know how you feel.

Filed Under: Entertainment Business News

Comments

  1. Bronzethumb says

    May 2, 2012 at 3:53 pm

    No. No using phones in the cinema, or at least once the film proper has started. Last time someone sent me a text message while I was in the cinema, I left BEFORE checking it.

    Reply
  2. Jeff Cary says

    May 2, 2012 at 4:21 pm

    What theatres are you going to? The only time I have ever seen folks texting is before the movie starts but never during the movie.

    Reply
  3. TallGrrl says

    May 2, 2012 at 4:24 pm

    I don’t care if I sound like a curmudgeon.
    If they’re going to let people text in the theatres…*during a movie*…they’d better designate the last 2 rows in the back of the house a “Texting Zone” and anyone texting outside of that Zone has the pleasure of getting booted, with NO refund.
    In other words: Texting? During a movie *I* PAID for to see in on a big screen and not be distracted by the almost Maglight-like intensity of cellphone screens being on all over the theatre, taking me out of my Movie-going Experience?
    F*** that noise, son.
    (BTW, *popcorn*? Really? I haven’t bought popcorn at the movies in years. Haven’t bought candy at the flicks *ever* and pretty much take my own stuff in with me. I know how to rock a purse for the movies.)

    Reply
  4. John W says

    May 2, 2012 at 8:23 pm

    Here’s the theatre owner translation for IMAX. Older people can got to blazes. If the young crowd, what we consider our bread and butter for the next 20 yrs, wants to text they can text.

    I say if they want to text, anyone gets to read their text if they want since it’s all bright and shiny in public view.

    If you’re texting you’re not watching the movie. You can go and not watch the movie outside.

    Reply
  5. Scott Parker says

    May 9, 2012 at 10:47 am

    Here’s an idea; disconnect for 2 fricking hours! You’ll live!

    Reply

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