Tired of waiting 28 days to rent certain new releases?
Blockbuster kiosks could help you with that. The rental chain is looking at a new program that would charge more to rent DVD or Blu-Ray movies during the 28-day window before they’re available on other kiosks or on-line rental programs.
The higher price would be $2.99 per evening rental, according to the Associated Press.
On Tuesday, NCR Corp. began charging $2.99 for one night’s rental of a DVD of Warner Bros.’ “Inception” and 20th Century Fox’s “Knight and Day.” That’s more than the $1 more per night than other DVDs, but the consumer would get access to films a few weeks earlier.
“Inception” is being made available the same day it was released in the home video market for sale. “Knight and Day” was made available for sale a week ago.
The test is part of an ad campaign by Blockbuster dubbed “Less Waiting. More Watching.”
It won’t affect me. I don’t see movies in theaters anymore so I will just wait until they are on Netflix. Waiting another month after waiting at least 6 months to see a movie is no problem.
And since I won’t buy a movie until I’ve seen it at least once this 28 day hold on Netflix just means it will be another month before I see it and decide whether or not to buy it.
I’m certainly in the very tiny minority here but that’s my take on it.