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New Dating Site Seeks to Connect Apple Fans

New Dating Site Seeks to Connect Apple Fans

June 16, 2010 By Mike Hickerson Leave a Comment

Love your Mac and looking for that special someone who does too?

A new web site, Cupidtino, could have just the love connection for you.

Named as an homage to the site of Apple’s headquarters, the new dating site seeks to connect fans of Apple products together. You can build a relationship off the foundation of mutual love of Apple products.

Profile pages on the site reveal such intimate details as earliest Apple product purchases and lists of favorite iPhone apps.

Cupidtino is the brainchild of Mel Sampat, a former Microsoft employee, who came up with the idea during an argument with his girlfriend over whether he should use his iPad during dinner. Sampat told her that if they ever broke up he would date someone who likes Apple products. That got him thinking about creating a site to help connect those who do.

“The more I thought about it, the more I realized people that are true Apple fans might actually have a lot more in common than they realize,” he said.

The site’s styling is unmistakably Apple-inspired, with a crisp, clean layout, copious use of black, white and gray and text presented in a bold, sans-serif font.

So far, Apple hasn’t taken issue with the similarities. Sampat said he received an e-mail from Apple’s business development team in San Francisco, which basically said it was aware of Cupidtino and to let the group know if he needed any help. Apple spokeswoman Kristin Shuguet said the company had no comment.

The site, which was initially available in a free “beta” version but starting Wednesday will charge users about $5 a month to read messages they’ve been sent, has snagged 16,000 Apple fanboys and fangirls since it launched in early June. It’s usable only on a Mac, iPhone, iPod Touch or iPad, naturally. Your browser lets Cupidtino know what operating system your computer uses, so if you try to access it on a PC it will lead you to a page that apes Apple’s popular “I’m a Mac” ads and lets you know Cupidtino is off-limits from Windows.

And you can only sign up on a Mac or iPad; Cupidtino quickly disabled iPhone signups because users can’t upload photos from the device.

For now, it can be tricky to find anyone near you. The site only lets you filter users by country and, in the U.S., by state. Sampat said he and two unpaid stakeholders are working on more features, as well as Cupidtino iPhone and iPad applications.

Andrew Fiore, a doctoral candidate at the University of California, Berkeley, who studies how people form relationships through dating sites, thinks Cupidtino cleverly capitalizes on the excitement surrounding the iPad and iPhone.

“As those things become more and more integrated into life, I can see why people want somebody that might share their preference in that area,” he said, “even if it is just one dimension of what someone likes about you.

Filed Under: Human Interest, Technology News

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