James Cameron’s “Avatar” is a hit on Blu-Ray.
Already the top grossing movie of all-time, the film has now set records for sale on Blu-Ray.
Just four days after debuting on store shelves, “Avatar” has sold 2.7 million Blu-ray discs to consumers in the U.S. and Canada, according to 20th Century Fox — more Blu-rays than any previous movie has sold. The previous record holder, “The Dark Knight,” has sold 2.5 million Blu-rays since its debut 16 months ago.
The film has also sold 4 million copies on DVD since it was released last Thursday.
The combined total makes “Avatar” the biggest DVD launch of the year, breaking a previous mark of 4 million Blu-ray and DVDs combined set by “The Twilight Saga: New Moon” on its first weekend in March.
And it’s sales like this that will only keep encouraging Hollywood and the studios to continue the practice of double and triple dipping on releases.
Can I just say here and now that I’m thrilled something unseated Twilight for ANY records?