It’s Earth Day and that means one thing–you can own a copy of “Avatar” on DVD or Blu Ray.
If just owning a copy of the highest grossing movie of all time isn’t enough for you, BlockBuster stores are having a Na’vi character look-a-like contest to celebrate the blockbuster’s release.
The rental giant is transforming select stores across the country with an assortment of “Avatar” decoration schemes including seven-foot-tall standee character posters, lenticular stickers and glow-in-the-dark movie window posters. And the chain is encouraging fans to dress up as their favorite Na’vi character in a look-a-like contest.
To share the Avatar experience, Blockbuster calls on fans to visit a store dressed as their favorite Na’vi character and take a picture in front of the seven-foot-tall standee or glow-in-the dark poster. Those who post their photos on Flickr at www.flickr.com/groups/bbavatar/ no later than midnight Sunday, April 25 will be entered into the Blockbuster Avatar Photo Contest.
Photos will be judged on originality and creativity. The winner of the contest will receive a $250 Blockbuster prize package. Contest rules can be found at http://blog.blockbuster.com/2010/04/avatar-contest. The winner will be announced Tuesday, April 27 at http://blog.blockbuster.com/2010/04/avatar-winner.
Customers who rent, purchase or pick up their pre-ordered copy of Avatar will receive a lenticular sticker – at select stores while supplies last – where the picture changes to feature different characters from the movie.
“We are thrilled to be able to offer our customers this exciting new title,” said Doug McHose, Blockbuster senior vice president – North American operations. “This contest gives our customers an opportunity to share their enthusiasm for this incredible movie. We will continue to offer them access to the newest releases across multiple platforms as the leading multi-channel provider of entertainment.”
Of course, we do want to remind you that this version of “Avatar” is a bare-bones edition with only the movie and menu screen. There are no extras on it. A special edition is rumored for later this year after James Cameron potentially adds in more footage and re-releases the film in theaters again.