As Dreamworks Animation prepares for the release of the fourth “Shrek” movie next month, the Hollywood Reporter indicates that the first three films will be undergoing the 3-D upgrade.
The films won’t be released to theaters but are being upgraded in anticipation of their release on Blu-Ray.
On Wednesday at the NAB convention, DWA CEO Jeffrey Katzenberg said: “Our movies exist in digital files to begin with. To go back and rebuild to a quality 3D experience is not inexpensive, but we are about to achieve a pretty high quality result.”
For animated films like “Shrek,” the 3D process involves going back to files and rendering out another eye. The makers of the “Shrek” films are working in close collaboration with the DWA team that is involved in the stereo process.
“I think our product will be used to showcase what 3D in the home can offer in terms of the highest quality possible experience,” Katzenberg said of the home entertainment release plan.
Pointing out that George Lucas is looking to convert “Star Wars” and James Cameron, “Titanic,” he said, “They are not going to do anything to diminish the importance of those films.” Katzenberg suggested that the process could cost $20 million per film and 18 months to accomplish.
He added that he saw a test for “Titanic” and said: “It is spectacular. Jim is a perfectionist.”
I will see Star Wars in theater again, no matter how its shown…
Look forward to seeing it on the big screen one more time!
ZZZZzzzzzzZZZZZZzzzzz…. Huh…. What….? Oh, Shrek in 3D. *Yawn* Sure…. whattttevvver.
While I could care less about seeing the other 3 movies in 3D, my daughter and will be at the theaters enjoying the fourth installment in 3D. The 3D hate is just plain old now. Seriously, just see it in 2D and let it go. No one’s really holding a gun to your head. *pfft*