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“Alice” Shatters Records

March 8, 2010 By Mike Hickerson 4 Comments

Audiences eager for another trip to Wonderland got their wish over the weekend as Tim Burton’s “Alice in Wonderland” shattered records, taking in $116.3 million at the box-office.

The opening was the highest ever for a March release and the film shattered records for 3-D theaters and IMAX presentations.  The movie also took in enough to knock the original “Spider-Man” out of its perch as the top grossing non-sequel on an opening weekend.

“Wonderland” raked in $11.9 million on IMAX, surpassing “Avatar”‘s $9.5 million. IMAX president and CEO Greg Foster says that Wonderland is enjoying a “halo effect” from James Cameron’s computer-generated smash, which has done $720 million.

The film gave the industry a boost in a month when movies typically stagger. Ticket sales surged 74% over last weekend.

The cop drama “Brooklyn’s Finest” held its own with a $13.5 million opening, about $2 million more than expected, good for second place.

Martin Scorsese’s “Shutter Island” was third with $13.3 million, bringing its total to $95.8 million after three weeks.

The Bruce Willis comedy “Cop Out” was fourth with $9.1 million, followed by “Avatar” with $7.7 million. After three months on screen, “Avatar” has racked up $720.2 million and has yet to drop out of the top five. Worldwide, it has done $2.6 billion, another record.

Filed Under: Box Office Reports

Comments

  1. Jarik says

    March 8, 2010 at 7:54 pm

    Considering 3D is more expensive than 2D did a lot of people really go to see Alice?

  2. Griff says

    March 9, 2010 at 11:39 am

    I’m looking forward to Alice. Not usually a fan of the Depp/Burton collaborations but I’m pretty stoked about Alice. Can’t wait for Orange Wed!!!!

  3. Lejon from Chandler says

    March 9, 2010 at 7:25 pm

    Wait, wait, wait… Wasn’t there a Slice of Scifi News item which said that the Alice in Wonderland thing WAS a sequel?

  4. M. Talon says

    March 9, 2010 at 8:11 pm

    Sequel to the original story, not to an existing film. It’s not “Wonderland 2” or anything like that.

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