Written by: by Greg Sandoval (for Cnet)
Google’s YouTube is quickly shedding its reputation in Hollywood as a clearinghouse for pirated content and could soon be home to clips from popular movies and TV shows–all legally obtained.
Insiders say the search company has adopted a more accommodating approach toward Hollywood, and that it’s finally starting to pay off. Last week, Lionsgate struck a content agreement with YouTube in a deal that calls for unprecedented cooperation between a major film studio and the Web’s largest video-sharing site.
That agreement is likely only the beginning. Other big media companies are in talks with Google about similar deals, say sources with three different entertainment companies. They detailed the ways Google has become more flexible in talks about sharing revenue and helping protect films and TV shows against piracy.
“We’ve been working with them on filtering and they’re doing a pretty good job,” said an executive at a major media company that has been critical in the past of YouTube’s antipiracy efforts. “We’re pretty impressed with the results and their ability to identify our clips and allow us to automate the process.”
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