If any new shows have a chance of gaining a significant audience this year, most money would have to be placed on the new entries from NBC, especially their new sci-fi genre shows.
If “Heroes” and “Battlestar Galactica” hasn’t shown them anything else, those two programs have proven that good writing and adequate advertising will garner a network the kind of viewership they desire to keep advertisers happy and wanting to buy commercial space.
This year you can’t go anywhere, view any webpage, open a newspaper or magazine, watch television or listen to the radio without seeing or hearing a promo for the “Bionic Woman,” “Chuck” and “Journeyman.” Even the various 24-hr news channels like Fox News, CNN and MSNBC have gotten on the bandwagon and are talking a great deal about these three particular programs.
Of all NBC’s new and returning shows this fall season, these three, as well as the 2nd season of “Heroes,” are getting most of the attention from the press and would be ad companies.
This change in strategy is a nice breath of fresh air from the aggrevating practice that networks have employed over the last decade or so of just putting out a product, letting in languish without hardly any promotional support and then act surprised when nobody tunes in.
Kudos to NBC, let’s hope the other networks learn as well, especially Fox. One thing is for sure, if these shows fail it won’t be due to a lack of promotion.
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