SCI FI Channel will promote the Dec. 11 premiere of its miniseries event “The Lost Room” with an interactive multimedia bounty hunt for objects and clues associated with the program and a chance to win $5 million.
The hunt begins with a tour of a mysterious room that contains objects with obscure, dangerous powers. Players register at the official Quest Web site in order to collect complete sets of objects as depicted in the miniseries: a key, an umbrella, a pen and a clock.
All who register for the object hunt are then invited to join the $5 million bounty hunt by creating their own game piece, a sequential set of seven objects. Registrants must watch the original The Lost Room telecast to confirm that their sequence of objects matches the one revealed during a commercial break.
The bearer of the correct sequence of objects must contact the SCI FI Channel within a specified period to claim the $5 million bounty, which will be paid as a 30-year annuity. Other prizes include a Microsoft Zune Digital Player, a Bose home-theater system or an HP iPAQ Pocket PC.
The first object, the key, debuted exclusively on NYPost.com to kick off the quest for clues. The hunt can also be conducted using a mobile phone from participating carriers such as Sprint, Verizon, Nextel, Cingular and AT&T. Media partnerships with companies such as AOL, UGO and The New Yorker magazine will further extend the hunt. Additional clues may be found on sites including Craigslist, MySpace and Yahoo!
In The Lost Room, Peter Krause plays homicide detective Joe Miller, who stumbles upon a seemingly innocuous motel-room key that unlocks a door to a world of unimaginable power. When his daughter vanishes inside the motel room, Miller becomes the focus of a heated police investigation. The cast also includes Elle Fanning, Julianna Margulies, Kevin Pollak, Roger Bart and Margaret Cho. The Lost Room airs Dec. 11, 12 and 13 at 9 p.m. ET/PT.
Source: SciFi Wire
