Source: Podcasting News
Submitted by: Kurt (SoSF Fan)
CBS has found that offering video downloads increases the audiences for their TV shows
A poll taken by CBS found that over half of the users who streamed CBS shows on the Web had never seen the shows before on TV. According to CBS, the new users then became fans of those shows.
“We’re looking at this as a key change in direction for us now and looking at our programming as dual distribution programming–over the air and on the Internet,� said CBS Corp. research chief David Poltrack.
The CBS poll reinforces the trend towards free, ad supported video downloads and podcasts of television content.
Finally… they begin to listen.
Slowly… they begin to understand.
Now the just need to the rid of the regional limitations as well. I’d really would like to watch it over here in Germany as well – or buy it from ITunes.
They also seem to be getting that if you offer a show that is getting buzz and allow people to sample it, they may add it to the rotation of shows they watch. It’s easier to hook someone if they hear raves for a show and can quickly and easily catch up on what they’ve missed.
Thought you’d get a kick out of that one, Summer!