Source: ComingSoon.net
New Line Cinema will launch Snakes on a Plane without press screenings prior to its first late-evening showings on Aug. 17, reports Variety. The film, starring Samuel L. Jackson, will open at 2,500-plus theaters.
New Line said Monday the decision was the result of the fan support for Snakes, directed by David Ellis.
“Understanding that they would be the driving force behind the film, we decided early on they should be the first to see it,” the studio said. “They will have the opportunity on Thursday evening, Aug. 17, at 10 p.m. shows across the country. We are not planning any advance media or promotional screenings prior to that.”
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