MTV Networks International has jumped into the fast lane of Mobile Cellular TV.
This week it has partnered with T-Mobile and will offer up four channels throughout Germany, Austria and the UK.
The mobile service will provide cell phone watching for some of MTV’s music videos, “Pimp My Ride,” and for the kiddies “Sponge Bob Square Pants.”
T-Mobile 3G phone users will also be treated to the exclusive made-for-celluar mobile comedy “Head and Body.”
T-Mobile is gambling on this venture with MTV to increase its customer base in Europe. Currently the cellular service provider has only about 200,000 3G users in nine countries throughout Europe.
