NBC Universal will present an unprecedented motion picture preview “roadblock” as all nine of its networks simultaneously telecast the world premiere of the first trailer for Universal Pictures’ King Kong, the dramatic adventure helmed by Oscar®-winning director Peter Jackson, on Monday, June 27, from 8:59:30-9:02 PM ET.
As part of the ambitious, multi-pronged effort, the two-minute, 30-second teaser trailer will be broadcast at the same time on NBC, SCI FI, USA Network, Bravo, MSNBC, CNBC, Telemundo, Mun2 and Universal HD. The trailer will be offered in high-definition on NBC and Universal HD. The estimated potential audience of the combined networks would exceed 109 million viewers, surpassing the total distribution of any previous promotional broadcast.
The announcement was made today by Jeff Zucker, President, NBC Universal Television Group, and Stacey Snider, Chairman, Universal Pictures.
“This exciting and expansive campaign will allow us to stretch and realize the full promise of NBC Universal’s formidable assets,” said Zucker. “This concerted push will create a buzz across the spectrum of our networks that will build through King Kong’s much-anticipated release.”
“King Kong,” as it’s being interpreted by Peter Jackson, is the work of a master storyteller operating at the full height of his creative powers,” commented Snider. “We are immensely excited to allow the world its first glimpse of this extraordinary film and its remarkable central character with an event that is as ambitious and momentous as King Kong deserves. This roadblock demonstrates just how coordinated and unified a company NBC Universal has become in just over a year, and we are proud of our shared commitment to accomplishing something of this magnitude.”