Fox is joining the effort to get Fringe trending on Twitter.
According to Variety, the network is behind the idea put forth by Fringenuity to get each new episode trending each week on the popular social networking service. Fox is now joining the effort to get Fringe buzz going and hopefully get a fifth season of the series on the air.
While the effort has seen success in recent weeks on Twitter, it hasn’t translated into ratings for the show.
Fox planted the mysterious phrase “#whereyoubelong” as the Twitter hashtag that appears in the lower right of the screen throughout the episode instead of the title of the series.
Now Fox is going to pick a new Fringenuity-inspired phrase to use as a hashtag each week for the remaining seven episodes. That way “Fringe” fans can drive a clearly identifiable spike in social media traffic beginning precisely one hour before the series airs on the East Coast.