With the current rage in 3-D films, many of you may be wondering why (or thanking the powers above) that “Iron Man 2” wasn’t in 3-D.
The problem Marvel Studios head Kevin Feige says is that there wasn’t enough time to convert the film to 3-D. He said the studio considered upgrading the film to 3-D along the lines of “Clash of the Titans” but eventually determined it couldn’t be done and still meet the release date for the movie.
“We couldn’t have turned over a version of the movie 10 or 20 weeks earlier for 3-D conversion without undermining the quality,” said Feige. “We used all the time we had for mixing and editing and discovering the right tone.”
However, that doesn’t mean Marvel won’t pursue 3-D in the future.
Feige says that the studio is thinking about up-converting “Thor” next year and that they are thinking about filming “Captain America” in 3-D.
“The team has been doing a lot of research into 3-D processes,” he said. “And we’re looking at it on future films when we have the time. We will be doing it at some point.”
Some industry experts say that had “Iron Man 2” been in 3-D, the extra revenue from 3-D ticket sales would have pushed it over the top to shatter the box-office record set by “The Dark Knight” for a movie opening.
Richard Amirault says
Unless the film is shot in 3D don’t bother going to see it in 3D. Films that are “converted” to 3D have no depth to the individual layers. It’s like cardboard cutouts that are closer and farther away, not real people.
VIEW MASTER (remember those .. they are STILL around) often did this when they couldn’t get a photographer on the set with a 3D still camera. It looks like crap.
John McDougald says
The only super hero movie I want to see in 3d is Wonder Woman.