If you’ve been looking up in the skies to see if yours is one of the cities ABC will use a skywriting promotion to highlight the premiere of “V” next Tuesday, you can crane your head back down a bit.
ABC has decided not to pursue the promotion.
The decision came after the network discovered that new airspace restrictions in the wake of the September 11, 2001 attacks on New York City would prevent this from occurring in some cities.
It was also reported that the network decided to not pursue to the campaign due to its environmental impact.
Washington Post reporter Lisa de Moraes wrote a column estimating the amount of pollution the skywriting campaign would cause (800 grams of lead, three tons of CO2, etc), and noted ABC’s parent company Disney had recently promised to cut its fuel emissions in half by 2012.
ABC has decided to promote the program in other ways.
Can’t they just accomplish the same thing for much cheaper with some imaginative PhotoShop campaign and reach just as many people if not more through social networks?
This was a great idea and It would have been cool to see Giant V’s in the sky.
Figures, Disney would cancel it in order decrease global temperatures by .0000000000000000000002 % of a degree over the next 100,000 years. This Global Warming / CO2 footprint is so stupid!
We have a sky writer over Sydney every other day during the summer. Usually a big logo for a car company or Hey Zeus Saves or Joanie Loves Chachi or something equally as mundane.
Still reckon some people would have wondered what the Λ symbol meant.