Submitted by: Kurt Armbruster (SoSF Contributor)
After CBS execs decided to bring back “Jericho” after fan pressure was exerted on them, The Chicago Tribune’s Maureen Ryan lists what should be every viewer’s Bill of Rights. It’s a good article and Maureen’s spot-on point of view can be found HERE.
“These are things that we demand that networks start doing,” proclaims Ryan. “You want us to watch, market and support your shows? Fine. Do these things for us. And trust us, this is not rocket science.”
- Stop caring so much about overnight Nielsen ratings. When DVR playback was added in, “Jericho’s†ratings rose at least 10 percent. When making decisions to cancel or save a show, networks should factor in iTunes sales, online streaming, on-demand viewing and the fervor of a show’s audience. NBC did that with “The Office,†and look how that paid off. With an Emmy, thank you.
- Live with lower ratings expectations. You have a million ways to sell shows now – through foreign rights, DVD sales, syndication, iTunes and so forth, and now you can sell ads online too. Get over the obsession with this week’s numbers and look at the big picture: You now have even more ways to sell your products and make money.
- Give marginal shows more of a chance – let them air for at least six episodes before you yank them.
- If you do cancel a show, put all of the remaining episodes online immediately. Don’t dole them out once a week. And if you’re going to burn off episodes of a canceled show on the air, tell us when they’re going to be on and then don’t stop airing them without warning us.
- If a show is going to be pre-empted or moved, tell viewers that. You have a broadcast network – broadcast the news, for Pete’s sake! Have an on-air announcer tell us when we can next see the show and tell us on the Web site why it wasn’t on that week.
- Speaking of Web sites, sites for individual shows often are a joke. Tell us when a show has been moved, preempted or canceled – before we read it somewhere else. And improve the often-clunky access to streaming shows on your Web sites.
- Don’t yank shows around for no reason. ABC, you wanted good ratings for “Men in Trees†– and you got them. You moved it to Thursdays but then pulled it and never told us when it was coming back. Ask us again why we’re watching your shows in shrinking numbers.
- For the love of TiVo, don’t give your shows two- or three-month breaks (at least “Lost†has learned this lesson). We have lives, and we don’t always remember when a show is returning or what happened before the break.
- Don’t respond to the rise of DVRs and commercial-skipping by shoving endless product placement down our throats. Done right (meaning, done subtly) it’s an acceptable evil. Done wrong, it’s gross.
- Last but not least, take chances. Make good shows. We’ll forgive your interesting misfires as long as you stop making tired versions of somebody else’s hits. Nobody saw the success of “Lost,†“Heroes,†“Ugly Betty†or even “Jericho†coming. Keep surprising us and creating interesting characters and worlds, and we’ll do our best to show up.
What does she mean “Nobody saw the success of… “Heroes,†… coming.”?
Wasn’t it a hit from the beginning?
I think Maureen was speaking of critics and those in the industry who do the prognosticating before shows are aired to the general public. “Heroes” was an instant surprise hit and caught on a lot more than those in the industry were expecting it to.
I could sign onto a “bill of rights” like that, just wish it was something that could actually do any good!
The thing is, the emphasis on ratings is important to the networks because that’s what the advertisers pay attention to. The trick is to get the advertisers to pay attention to alternative viewing potential. It’s been tooth and nail just to get them to accept “live plus three” as a viable option for the ratings tally.
This is all so very true. Thank you for putting it in words!