Looking to expand its presence in original streaming content, Netflix is partnering with DreamWorks Animation on a new movie and series targeted at kids.
Turbo will debut on-line this summer and be followed by Turbo F.A.S.T., which picks up were the film leaves off, in December.
“Families love Netflix, so creating an original series for kids was a natural for us,” said Netflix chief content officer Ted Sarandos in a statement announcing the deal. “DreamWorks Animation has a long track record of creating incredibly successful characters and stories that delight people of all ages.”
“Netflix boasts one of the largest and fastest-growing audiences in kids’ television. They pioneered a new model for TV dramas with House of Cards, and now together, we’re doing the same thing with kids’ programming,” said DreamWorks Animation CEO Jeffrey Katzenberg in the announcement. “DreamWorks is thrilled to be part of the television revolution.”
The deal will also add several other DreamWorks Animation titles to the streaming content available to Netflix subscribers.