In a follow-up to our previous story about the demise of Analog TV in 2009, the FCC has extended it until the year 2012, giving the old-school method three more years of life.
This decision will require both network and cable broadcasters to continue providing an analog feed to their customers even though all of them have spent literally multi-millions of dollars gearing up and getting ready for the new digital age of television viewing. This decision to postpone the inevitable could end up costing more in the long run as providers will now have to decide to either give away free digital to analog converters or risk the anger of their customers by charging more for them and possibly loosing them. Either way, the FCC’s decision to hold off for another three years doesn’t sound like it was very well thought out from a business model point of view. But, this is a government agency, so when has sound business practice ever been a concern to an organization that freely feeds at the public trough?
So, I am led to wonder, if in three years, will the FCC pull another dead rabbit out of its proverbial as… er, hat and in 2012, postpone the move to full digital once again? Time will tell!