Telemundo Media today announced the launch of “ISA,” the first original feature film to debut from FLUENCY, Telemundo’s new multi-format, multiplatform production studio that creates premium content for multicultural audiences. The new 80-minute made-for-multiformat movie will be available in June via mobile, digital, VOD, and television platforms, allowing viewers to choose when and where they view the movie. As the exclusive category sponsor for “ISA,” Samsung Telecommunications America (Samsung Mobile), will provide smartphones and tablets that will be seamlessly integrated into key scenes throughout the movie, appear in co-branded promotional spots featuring “ISA” cast members and a have presence at theatrical screenings in New York and Los Angeles.
FLUENCY’s unique approach to story development creates ideal product integration scenarios for Samsung’s Galaxy S® 4 and Galaxy Note® 3. From beginning to end, the story of “ISA” will feature its characters using Samsung smartphones and tablets to interact with one another during pivotal moments with incremental content that ranges from cast hangouts in which the movie’s mysteries are explored to a making-of featurette that details the crafting of the movie. The Samsung products will be displayed clearly and consistently, leaving an impression on the audience even after the viewing experience ends.
“U.S. Hispanics are more digitally savvy than any other group, are passionate about films and want fresh, original stories that reflect the world of today and tomorrow: both multi-platform and multi-cultural,” said Peter Blacker, Executive Vice President, Digital Media & Emerging Businesses, Telemundo Media. “FLUENCY and its debut film ‘ISA’ will give viewers the power to connect with characters they can relate to, on the platform and schedule of their choosing.”
“ISA” is a thrilling coming of age story with a pop sensibility. Isa Reyes, played by talented music video dancer Jeanette Samano, thinks she’s a normal American teenager until her darkest dreams become reality. When she accidentally unlocks the supernatural power of her dreams, she’s kidnapped by the agents of a high tech conspiracy. Luckily for Isa, her friends come to the rescue. Together they uncover a plot that spans from Wall Street to the forests of Mexico – and beyond.
Producers looked to popular social media stars to bring the modern characters of “ISA” to life and cast Sabi, a musician whose collaborations with Wale and Cobra Starship have garnered more than 83 million views, in the role of Isa’s best friend Nataly; Eric Ochoa, a comedian with nearly 1.3 million followers on YouTube, plays Officer Diaz. Tim Delaghetto, who appears as Big Boy, also parlayed his fan base of over two million YouTube subscribers into a role in the film. Plus, viewers will see a familiar face in the role of Dedál, played by Ana Layevska, who has had roles in Telemundo’s “Dama y Obrero” and “Relaciones Peligrosas,” among others.
“ISA” will be distributed across various channels beginning in June, with its television debut on Syfy and mun2. The movie and its stars will be on hand for theatrical screenings sponsored by Samsung in Los Angeles at REGAL Cinemas Downtown on May 21st and in New York at the Varick Room, Tribeca Cinemas on May 28th.