3-D at home is taking another hit.
Earlier this year, ESPN decided to phase out its 3-D channel due to lack of demand and low ratings. Now the BBC is looking to slow down its 3-D broadcasts.
The BBC’s head of 3D TV ambitions has said the public broadcaster will take at least a three-year break from developing 3D programming starting at the end of the year.
Talking to Radio Times, a British weekly television and radio program magazine, the BBC’s Kim Shillinglaw said viewers had not taken to the format during the broadcaster’s two-year 3D pilot program.
Over the past two years, the British public broadcaster has televised several high-profile shows as experiments in 3D, including Strictly Come Dancing and natural-history documentary Walking With Dinosaurs. The BBC also is showing this year’s Wimbledon men’s and ladies semifinals and finals live in 3D.
“We’re delighted to provide live 3D coverage as this year’s championships reach a climax,” said Shillinglaw on the BBC’s sports website. “Major U.K. sporting events are a big part of our trials with 3D content, and this allows us to build on our work from previous Wimbledons and the London 2012 Olympics.” The public broadcaster has six additional 3D cameras placed around center court at the famous tennis Grand Slam tournament for the coverage.