This past weekend William Watts Biggers, one of the co-creators of Underdog, passed away unexpectedly at his Plymouth, Mass., home. He was 85.
“Buck” Biggers was involved in the creation of the iconic character of “Underdog” and his alter-ego “Shoeshine Boy”, while working on an assignment for General Mills to come up with television cartoons to promote its breakfast cereals.
Underdog began in 1964 and ran in regular syndication until 1973. The tales of Shoeshine Boy and his love interest, Sweet Polly Purebred, were enjoyed by many both on the TV and in comic books. The character also enjoyed some more modern publicity with the 2007 live action remake, staring Jason Lee and Peter Dinklage.