The characters from DreamWorks popular Madagascar series are headed on-line.
According to the Hollywood Reporter, the popular animated films will be featured in online and mobile learning content. Dreamworks is working with kids educational game company JumpStart to develop the applications.
Available on Thursday, Madagascar Online offers learning quests and adventures. Also launching on iOS and Android platforms is a learning game titled Madagascar Preschool Surf ’n Slide.
JumpStart additionally plans to create a new gaming franchise inspired by DWA’s How to Train Your Dragon.
“JumpStart is at the forefront of developing innovative educational games and progressive technology for kids and we are pleased to join forces with them to launch new learning adventures that incorporate characters from DreamWorks Animation franchises,” said Jim Mainard, head of digital strategy for DWA.