Marvel’s plan to develop a Guardians of the Galaxy movie caught some by surprise. The comic isn’t as familiar to casual comic fans as other names from the Marvel pantheon–and that is one of the movie’s biggest assets says Guardians writer Keith Giffen.
“It’s the lighthearted, fun, quip-filled, bouncy stuff that fits in pretty well with all the stuff they’re already doing, and going out into space will be a nice change of setting. Everyone has a firm idea of who and what Spider-Man is,” he tells Vulture. “If you stray too far from that, people will say, ‘That’s not the Spider-Man that I know,’ and they’re disappointed. Whereas if you throw a bunch of characters like Drax on a movie screen, there are relatively few people who have some idea in their head.”
So, do you think the lack of name recognition will help Guardians? Or does Marvel have a harder sell to get audiences to theaters?