Stan Lee’s POW! Entertainment has signed a deal to create original content for YouTube.
The deal creates a channel for the company called Stan Lee’s World of Heroes. The channel will be a joint venture with Michael Eisner’s digital studio Vuguru. The company announced it will launch the channel with “exclusive programming next year based on the company’s stories around amazing characters and extraordinary individuals.”
With EQAL, POW! plans to launch TheRealStanLee.com, a site to act as “all things Stan Lee.” EQAL is known for “building influencer networks around celebrities and brands,” creating websites and social media accounts for modern celebs such as Bethenny Frankel, JWOWW and Randy Jackson.