Looking to combat digital piracy, Paramount Studios is trying something new for the awards season–digital streaming copies of content for voter consideration.
The service went live this week and members of the various award voting committees will receive their log-in information and how to stream the content in the next couple of days. Among the first films streaming and up for consideration are Rango, Super 8 and Like Crazy.
The streaming is being done by Deluxe Entertainment Services Group’s platform and the content can be played on PC and Macs, iPads, and entertainment systems with compatible HDMI connections. The studio says it’s the “first ever digital streaming program for awards contenders.”
“The Deluxe solution allows Paramount to securely stream films backed by unique watermarking of the content tied to the individual recipients with DVD quality picture and a controlled window of availability,” says Paramount’s release.
This won’t be the end of physical screener copies of films. The Hollywood Reporter quotes a source as saying that some awards voters “still don’t have e-mail.”
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