Eagle-eyed viewers of a recent repeat of How I Met Your Mother noticed something odd. No, it wasn’t a trim for syndication, but instead an ad for the upcoming movie Zookeeper.
The episode was produced four years ago, but it featured ads for the upcoming Kevin James comedy.
Screen capture courtesy of The Consumerist
The practice isn’t a new one. “Virtual advertising” is “branching out into virtual advertising, such as insertion of virtual signs, banners, logos and the placement of virtual products into TV shows,” according to the Hollywood Reporter.
I knew about different ads on race cicuits depending on the countries but this is new to me.
I prefer the good old product placement where you clearly see the logo of the brand.