ESPN 3D Not Making Money

While 3-D may equal higher profits at the box-office, that hasn’t translated well to the home theater market.

An earlier adopter of 3-D broadcasts is the self-proclaimed worldwide leader in sports ESPN. The cable outlet began offering a 3-D outlet this year and has shown a limited number of games and sporting events in 3-D.

But, as of yet, consumers haven’t followed.

According to Dvice, the channel isn’t making a profit in its first year. And that worries Senior Director of Technology, Jonathan Pannaman.

“We’re still not sure what makes sense for 3DTV,” said Pannaman.

But that doesn’t mean the sports giant is throwing in the towel just yet. They’re still going to offer 3-D sports in 2011.

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Comments

  1. Say it ain't so.

  2. Keiran Halcyon says:

    I didn't understand this move when I first heard about it. Sports generally don't lend themselves to 3d - the action is far enough away that there isn't enough depth of field to make 3d worthwhile. So this is no surprise.

  3. kurt_eh says:

    I once heard someone say that it made golf more interesting (if such a thing were possible) because the 3D would better show the contours of the greens.

    Apart from that, I see no use for it.

    Well, except for the girls holding up the signs showing what round they were playing...

  4. Robin says:

    Shocking. [/Alan Rickman levels of sarcasm]

  5. Matt says:

    I'd still like to see football and baseball in 3D before I decide whether to shell out the extra money for a 3D TV, receiver, and programming.

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