Further validating what we’ve been saying on Slice of SciFi for the past couple of years, genre fans are among the earliest embracers of new ways to utilize content.
Nielsen just released their list of the top time-shifted series of 2009. And many of the top series fall into the genre cateogry with the leader being SyFy’s “Battlestar Galactica.”
Top 10 “Timeshifted” TV Programs—Network % Increase of Timeshifted Viewing
1. Battlestar Galactica (Syfy)—59.4%
2. Mad Men (AMC)—57.7%
3. Damages (FX)—56.3%
4. Rescue Me (FX)—53.2%
5. True Blood (HBO)—46.9%
5. Stargate Universe (Syfy)—46.9%
7. Sanctuary (Syfy)—45.9%
7. Heroes (NBC)—45.9%
9. Terminator: The Sarah Connor Chronicles (Fox)—45.5%
10. 10 Things I Hate About You (ABC Family)—44.9%
10. Dollhouse (Fox)—44.9%
10. Melrose Place (CW)—44.9%
In addition to this news, it appears that Hollywood and the Nielsens may finally be coming around to utilizing different methods to measure audience size.
The company announced that it was accelerating its plans to add Internet measurements to its national ratings sample. The initiative is called “TVandPC” and will be the industry’s first source that measures both TV and online viewing. Like the addition of measuring timeshift viewing, this is going to come as a big boon to sci-fi shows, whose viewers tend to be more technologically inclined.
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