In his weekly column for AMC’s SciFi Scanner blog, best-selling and Hugo-nominated author John Scalzi discusses why the half-billion dollar “Avatar” can’t fail.
“First, the half-billion under discussion is not being fronted by a single studio (in this case, 20th Century Fox); it’s the entire outlay of cash, which includes funds from two other movie companies that between them are covering 60% of the production costs. It also includes advertising deals where one company basically uses Avatar properties while promoting their own goods; the article notes Panasonic using Avatar clips as part of a $25 million effort to push its own home theater lines,” he writes.
“To be clear, Fox isn’t getting off cheaply; when all is said and done it’s going to be on the hook for at least a couple hundred million dollars in production and marketing costs. If the flick fails, it will hurt. But there’s a difference between being on the hook for a half a billion, and being on the hook for half that.”
If you want to read more of Scalzi’s reasons that the movie won’t flop, check out the full article HERE.
Alas, I'd have to agree with the article . . . very unlikely it will fail because I'm sure it will be visually stunning.
And if per chance it has any kind of coherent story to boot, it will be a huge success.
ejd
I wish James Cameron all the luck in the world but frankly, nothing in Hollywood is guaranteed to succeed.