Scalzi Gives Four Reason “Avatar” Can’t Fail

In his weekly column for AMC’s SciFi Scanner blog, best-selling and Hugo-nominated author John Scalzi discusses why the half-billion dollar “Avatar” can’t fail.

“First, the half-billion under discussion is not being fronted by a single studio (in this case, 20th Century Fox); it’s the entire outlay of cash, which includes funds from two other movie companies that between them are covering 60% of the production costs. It also includes advertising deals where one company basically uses Avatar properties while promoting their own goods; the article notes Panasonic using Avatar clips as part of a $25 million effort to push its own home theater lines,” he writes.

“To be clear, Fox isn’t getting off cheaply; when all is said and done it’s going to be on the hook for at least a couple hundred million dollars in production and marketing costs. If the flick fails, it will hurt. But there’s a difference between being on the hook for a half a billion, and being on the hook for half that.”

If you want to read more of Scalzi’s reasons that the movie won’t flop, check out the full article HERE.