You’ve had a MySpace page, you’ve got a Facebook account and you Twitter like there was no tomorrow. But are you ready to leap onto a new band wagon with “This Moment?”
The site (found at www.thismoment.com) is a new social networking site that has just gone public. Site creator Vince Broady says the site is different from other social networking sites becuase, “is a place to create “moments,” similar to what you might do on Facebook or Twitter, but also making use of the various media all over the Net.
“I got really frustrated using the other services,” Broady, a former CNET and Yahoo executive, told USA Today. “One is oriented towards photos, another toward video. One is all about status updates, another is about friending. There hasn’t been a service yet that lets you break out of the format, to share what’s most important to you, and incorporate stuff from the Net to help tell your story.”
Broady, along with former CNET chief Shelby Bonnie, former MTV digital exec Mika Salmi and current MySpace exec Jason Hirshhorn, raised $3.5 million to start the new site with the vision that the site would be a profitable one.
He hopes to make money via advertising, and by selling promo content that can be used for moments. At launch, he’s got stuff from the New York Times, Time and Road and Track magazine. The content will be free for the first 90 days.
At thismoment.com, you put video, pictures and web content (from Flickr, YouTube, Picassa Web Albums, the New York Times and Time Inc.) into a “moment,” telling a story of, say, a recent vacation, night out at the movies, graduation or other event.
“It’s not a photo album, it’s not a blog post, it’s a moment,” says Broady. “It gets to the essence of the human experience, which is emotion.”
Broady says he started the site because he found himself “wasting” so much time constantly updating his status, and uploading pictures to sites, “and having nothing to show for it. It was all going into a digital shoebox, no one was looking at them, and I knew I could create something richer and more meaningful than what Facebook and Twitter were doing.”
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