“Drag Me To Hell” — A Variety Review
Sam Raimi returns to his roots in “Drag Me to Hell,” a flagrantly schlocky horror yarn that will titillate the teens without alienating the director’s far pickier fanboy contingent, who will find the “Evil Dead”-style action they’ve been clamoring for in a surprisingly potent PG-13 package. When the bank forecloses on an old gypsy’s house, it’s the unlucky young loan officer who risks having her soul repossessed in this throwback to both Raimi’s early work and ’50s B-movies. After booking the pic in coveted midnight slots at the SXSW and Cannes fests, Universal should see strong awareness yield heavenly returns.
You can read the rest of the Variety review HERE
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